The day before 9/11, a Canadian TV network launched its first national newscast, a supper-hour program that wouldn’t compete directly with the two major networks’ 10 and 11 p.m. shows. At the time it was my job to watch all three newscasts. The two legacy networks handled 9/11 and the ensuing weeks’ coverage like the pros they were. The upstart added a little sumthin’-sumthin’ underneath the items about 9/11. I noticed it because while I was watching the newscast and taking my notes I would feel unsettled, my heart would beat a little faster, I’d breathe a little faster, my hands would sweat — things that didn’t happen when I watched the coverage on other networks. It was an extended low note, almost but not quite subliminal, that ran as long as the 9/11 items lasted. I called it the Tone of Dread. I’ve probably written about it before on this blog, because it’s one of those things that has stuck with me, and today it’s useful as a metaphor.
That tone of dread, subliminal or audible, is familiar to most people working in media these days. There’s an under-buzz, a hum, in newsrooms that accompanies the death by 1,000 cuts to staff. It makes your heart race and your palms sweat as you wonder, “when will the next cuts come?” and “when will they come for me?” Living under that hum does things to your brain that simply don’t go away when the job does.
My media job went away five-and-a-half years ago — to the day, as it happens . To my great relief I quickly found another job out of the media, with an association that seemed about as solid as it gets. The excitement level was through the floor, but, lack of adrenaline notwithstanding, it’s been a good place to work and I’ve been lucky to be there and I’ve actually learned a lot.
But that damned hum is back. Associations everywhere are facing the same problem — companies that still haven’t fully recovered from the 2008 recession, or which cut back on spending during the recession and decided they liked having the extra cash — are not shelling out for elective items like they used to, which means associations are losing members. And they’re starting to look at how they can adapt to having less money. My association, having gone through the assessment stage, is now preparing to implement its change measures. And yes, there will be layoffs. And yes, my head’s as likely to be on the chopping block as anyone’s.
And my heart’s beating a little faster and my palms are often sweaty and — this is new! — I’ve started to wake up at night gasping in the throes of a panic attack.
I dropped this blog like a hot potato five-and-a-half years ago when I started my new job — there was some question about whether the social media rules allowed me to have a blog, and then once that was resolved there was the question of whether I felt like writing at the end of a long day of writing. The answer – I mostly didn’t.
But that damned hum is back. And I’m thinking that five years on maybe there’s something to be said for saying something in this forum. So we’ll see how this works. I’m going to try for regular updates. And if there’s anything you’d like me to discuss, I’m all ears.